Key Metrics Explained

Engagement metric measures the audience’s attention to the content. High-scoring Engagement indicates an active and intentional affinity with the message. It is collected using Emotion Analysis.

Rapport metric measures how deeply the audience is emotionally invested in the content. It is collected using Emotion Analysis.
Story Index metric is compounded by joining the sentiments of Engagement and Curiosity. Research has proven that this measure is the purest read of viewers’ true inner intellectual and emotional reactions to the message. It is collected using Emotion Analysis.

Brand Recall metric is defined as the percentage of the audience who could “correctly'' identify the name of the brand being advertised in the content. It is measured on a yes/no basis when asked “Do you recall the name of the brand being advertised in the video you just saw? It is collected via a survey question after the video is viewed.

Social Share metric measures the extent to which the viewer finds the content compelling enough to share on their social media. It is measured by a 4-point rating scale of “How Likely are you to share the content of the video you just saw?” It is collected through a survey question after the video is viewed by the audience.

Endorse metric is defined as the % of the audience that would recommend it to a family or friend. It is measured on a 4-point rating scale when asked “After seeing this video, how likely are you to recommend it to a family member or friend?” It is collected via a survey question after the video is viewed by the audience.

Intent metric is defined as the extent to which your message aroused user interest to purchase or use. It is measured on a 4-point rating scale when asked “The next time you have a need, how likely are you to purchase, use or vote for what you just saw in the ad?” It is collected via a survey question after the video is viewed by the audience