EmotionTrac utilizes the front-facing camera of a device to capture audiences’ emotional responses as they watch videos.

Our technology identifies slight changes in the geometry of a person’s face while they watch a video to capture their micro facial expressions. This is known as facial action coding. The image analysis is gathered second by second as the video plays.

Happiness, Sadness, Anger, Surprise, Disgust, Fear, and Confusion.

We recruit our panelists using ads placed on websites, Google search and social media. Each new panelist registers and completes a brief survey on www.campaigntester.com.

Our current audience demographics include gender, age, race and household income.

We are continuously working to expand the demographics and psychographics of our audience. When available, you will be able to select those options when creating a new test.

1. A video with a maximum length of 5 minutes.
2. Audience demographics. Profile of audience you want to participate in your test. (ie. Gender, Age, Race, etc.). Creating separate groups is recommended to compare final results.
3. Open-ended or multiple choice survey questions that you would like answered.

Acceptable video formats are: .mp4, .mov, .mpeg, .avi and .wmv
Maximum file size: 50 MB

The minimum number of panelists is 100. You may select additional panelists in increments of 50 at an additional cost.

When selecting your panelists, you have the option to create individual panelist groups. The minimum number of panelists for each group is 50. It’s helpful to create separate groups to make it easier when comparing the results after the test has been completed.

Our Insights Team takes a deep dive into your test results and provides conclusions based on the data. You can expect to receive an overview on any red flags in your messaging, our recommendations to optimize or improve your content, as well as a breakdown of how your selected audience demographics responded to the test.

The data collected from the audience responses is delivered in the form of graphs and survey responses.

Your test is deployed as soon as you hit “Publish”. You should begin to see results on your dashboard as individual panelists complete the test. Tests can take as short as a few hours or up to a few days to complete.

Premium Reports can take up to 3 business days for delivery and a follow-up call is scheduled thereafter.