EmotionTrac utilizes a mobile phone or tablet to test and measure audiences’ emotional reactions to videos using our emotiontrac™ technology.

Our EmotionTrac™ technology uses the front-facing camera of a mobile phone or tablet to register a person’s emotion while watching a video. The emotional responses are collected in real-time as the video plays.

We do this by identifying the changes in the geometry of a person’s face while they engage in the video. The emotional intelligence is gathered second by second as the video plays.

Happy, Sad, Angry, Surprised, Disgusted, Fear, Confused, Sad, Neutral.

You will need the following:

1. The video file(s) that you want to use in the test.
2. The period of time you want to keep the test running until you reach your maximum number of respondents.
3. The list of people that you want to participate as your audience. Determine the maximum number of respondents you want to complete the test.
4. The gift card amount you want to budget and award to each of those respondents that competes the test.