emotion detection
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A consumer's decision to make a purchase is made based on several factors. High on the short list is the emotional factor. Marketing professionals understand that emotionally appealing advertising attracts more attention and, most importantly, it makes a lasting impression. Thanks to today's advanced technology, it's now possible to test the effectiveness ...

Facial Recognition in Advertising
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As technology advances, more and more companies are looking for new ways to market your products. With consumer habits changing, it's becoming increasingly difficult to stand out in a crowd. But facial recognition advertising can do just that! Emotion AI combines artificial intelligence and facial recognition software to create a new way of understanding ...

Psychographics Segmentation
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You're undoubtedly always looking for new and innovative ways to reach your target audience as a business owner. And while demographics-based targeting is still a hugely important tool, it's no longer the only option available to you. Thanks to advancements in technology, you can also use psychographic segmentation to create more targeted ads that ...

peloton ad analysis
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The emerging science of emotion detection and sentiment data using micro gestures has many uses. Brand protection and preventing lost sales are just a few of the benefits according to New York-based market research expert, Shelli Garson. The video focus group platform, EmotionTrac was used to evaluate the recent Peloton TV ad. The technology uses ...

video sentiment analysis
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EmotionTrac’s Director of Insights Studies the Sentimental Science Behind Laughter

The Webster dictionary defines laughter as, “...the enactment of humor, turning a perception into an action.”

There are a plethora of humor types that make us crack-up, from slapstick comedy to dirty jokes to one-liners. Interestingly, Humor Scientists* ...

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