Advertisers are continuously seeking innovative ways to understand consumer responses to their campaigns. One such method that has gained traction is the integration of Facial Action Coding System (FACS) with Artificial Intelligence (AI). This convergence offers a profound insight into human emotions, enabling advertisers ...

Emotion analysis of video and biometric feedback are two different approaches for measuring emotional responses. While both methods have their advantages and limitations, emotion analysis of video is generally considered to be better than biometric feedback for several reasons:

Non-invasive: Emotion analysis of video is a ...

The simple answer is "YES!".

The premise driving this theory is derived from research conducted on people who are blind and their ability to express the same emotions as sighted people while listening to audio content.

To confirm this, twenty one studies provided evidence that blind and sighted people spontaneously ...

A consumer's decision to make a purchase is made based on several factors. High on the short list is the emotional factor. Marketing professionals understand that emotionally appealing advertising attracts more attention and, most importantly, it makes a lasting impression. Thanks to today's advanced technology, it's now possible to test the effectiveness ...

As technology advances, more and more companies are looking for new ways to market your products. With consumer habits changing, it's becoming increasingly difficult to stand out in a crowd. But facial recognition advertising can do just that! Emotion AI combines artificial intelligence and facial recognition software to create a new way of understanding ...

You're undoubtedly always looking for new and innovative ways to reach your target audience as a business owner. And while demographics-based targeting is still a hugely important tool, it's no longer the only option available to you. Thanks to advancements in technology, you can also use psychographic segmentation to create more targeted ads that ...

The emerging science of emotion detection and sentiment data using micro gestures has many uses. Brand protection and preventing lost sales are just a few of the benefits according to New York-based market research expert, Shelli Garson. The video focus group platform, EmotionTrac was used to evaluate the recent Peloton TV ad. The technology uses ...

EmotionTrac’s Director of Insights Studies the Sentimental Science Behind Laughter

The Webster dictionary defines laughter as, “...the enactment of humor, turning a perception into an action.”

There are a plethora of humor types that make us crack-up, from slapstick comedy to dirty jokes to one-liners. Interestingly, Humor Scientists* ...