Case Studies
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eCOMMERCE AD
Customer Success Story
Biotica Science, manufacturer of Fresh Doggy, tested their video ad on Facebook, both before and after using EmotionTrac's digital focus group to determine how to improve the performance of their ad campaign.
Normally, it takes significant ad spend to get enough data to determine which demographic segments respond best to an ad. Instead of spending that money running the ad to gather that data, can EmotionTrac predict in advance which demographic segments to target?
What moments in the video resonated best with the target audience?
Which demographic segments responded the most favorably to the ad?
Was it less expensive to use EmotionTrac to determine which demographic segments to target?
After adjusting the targeting of the ad after testing with EmotionTrac, the results were outstanding:
Our EmotionTrac software empowers you with measurable insights you are missing with traditional metrics. Our AI powered insights allow you to validate, revise and perfect your video messaging.
EmotionTrac analyzes facial expressions in real-time, second-by-second, capturing true emotions simply using a front-facing camera while viewers watch any video content.
TELEVISION ADS
Customer Success Story
A nationally recognized personal injury law firm headquartered in California employs advertising campaigns as part of their marketing mix to drive their business efforts. The firm was interested in making some changes to their TV ads which was to include a new 800 number. The primary goal is to improve the impact of their TV advertising and intake on their inbound calls and result in increased lead generation.
Through a third-party market research company, the firm contracted EmotionTrac. They wanted to learn if the emotional analytics and insights software could help provide a quantitative layer of feedback to validate their findings and support their new ads.
It was also important for the panel audience to reflect the demographics of a specific County. This requirement was to be employed during the EmotionTrac testing to gather the relevant data and insights to achieve the desired objectives.
Traditional market research is very effective but falls short with respect to gleaning unbiased sentiments. Selecting a law firm to represent someone after an accident is emotional and it was important to tap into these emotions with the intended advertising campaign.
What moments in the video resonated best with the target audience?
Which of the 3 ads delivered the most emotional impact and recall amongst viewers?
Did the insights gleaned from EmotionTrac align with the more traditional research results?
The firm was able to successfully select a new 800 number and implement a new advertising campaign. Inbound leads have increased more than 1,000% over the previous TV advertising campaigns since implementing the recommended changes.
Our EmotionTrac software empowers you with measurable insights you are missing with traditional metrics. Our AI powered insights allow you to validate, revise and perfect your video messaging.
EmotionTrac analyzes facial expressions in real-time, second-by-second, capturing true emotions simply using a front-facing camera while viewers watch any video content.
AD TESTING
Customer Success Story
The firm was already running three difference versions of videoads on Facebook with high pay per click costs.
Will the ads resonate with a test audience?
How do various demographic groups engage with each of the ads?
Utilizing data and valuable insights gleaned from the EmotionTrac’s AI software, the attorney tweaked one ad, ditched another and changed his targeting on his Facebook ads. One ad discussing a sexual assault case was retargeted to woman 18-50. Another ad focused on an ad discussing an overhead door accident was retargeted to males only.
Almost immediately, the attorney achieved lower pay per click costs along with more qualified leads. This was achieved from the testing and adjusting the ad spend on retargeting to the audience types as recommend by EmotionTrac.
Our EmotionTrac software empowers you with measurable insights you are missing with traditional metrics. Our AI powered insights allow you to validate, revise and perfect your video messaging.
EmotionTrac analyzes facial expressions in real-time, second-by-second, capturing true emotions simply using a front-facing camera while viewers watch any video content.
CABLE TV ADS
Customer Success Story
A global media platform developed advertising for an American cable TV channel’s live awards show.
The advertiser needed a fast turn-around to gather insights on attention, emotion, and engagement to deploy the ad campaign ahead of the event.
What emotions and engagement were generated by the two variations of the ad?
What are the “strong” and “weak” moments in each ad?
How can the “weak” spots be improved?
Which demographic segments does each ad perform best with?
The firm utilized EmotionTrac’s insights to perfect their advertising and in turn significantly improved ratings for the awards show.
Creative assets are delivered via a mobile application to a national panel. This virtual audience consists of an opted-in panel; a minimum audience size of 100 participants. The EmotionTrac technology captures instant emotional reactions based on the viewers’ reactions to the creative and other materials presented. Data science is used to analyze and deliver meaningful insights that prove invaluable for your advertising.