Market Research With AI Emotion Detection |

How It Works

market research

Why does Emotional Analysis matter?

Don’t you want to know what your audience really thinks about your video content?

EmotionTrac analyzes facial expressions in real-time, second-by-second, capturing true emotions simply using a front-facing camera while viewers watch any video content.

Our EmotionTrac software empowers you with measurable insights you are missing with traditional metrics. Our AI powered insights allow you to validate, revise and perfect your video messaging.

emotional analysis
test video with AI


market research firms


ai test


emotion detection ai


Integrated platform with a content management system, dashboard and mobile app for each video test.

EmotionTrac Features

virtual focus groups
Virtual Focus Groups

Test ANYWHERE. Eliminate the cost and issues of gathering panel audiences. Our platform allows you to capture data virtually anywhere test viewers are located. With over 150+ million opt-in panelists available to select from, the audience participates using their phone, tablets or computers.

emotion insights
Emotion Insights are 3 Minutes Away

Quick & efficient. That’s how we designed our platform. Publishing tests takes less than 3 minutes with a simple and intuitive setup process.

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AI Driven Technology

Our platform leverages machine learning, propriety algorithms, and AI to accurately validate the emotions evoked from video campaigns.

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A Platform That Works WITH YOU

Turn-key self-service platform that can easily be integrated into any workflow to deliver the freedom to run as many video tests as often and whenever you decide.

market research
Seriously Cost-Effective

A fraction of the cost of focus groups, market research with much better actionable results you get in minutes instead of days or weeks.

Tracking Responses to Video Content
Stop Losing Money & Get Your Messaging Right, THE FIRST TIME

It’s costly to get your content wrong. EmotionTrac prevents losing valuable investment when your messaging misses the mark. Know what resonates with your audience.

Validate Your Message

Client Testimonials

You Are Awesome

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Leverage What EmotionTrac Can Do

Understand Emotion, understand
Connection, understand your Audience


Understand consumer appeal, engagement, attention and which sentiments are impacted most strongly by the message.

Film & TV

Understand reactions to content in terms of appeal, emotional engagement and interest to further inform development and optimize audience interest.

Ad Agencies/Creative

Measure messaging in real time for appeal, responsiveness, and emotional sentiment to inform development and maximize media spend.


Ensure your messaging is on point with your target. Will your video resonate with voters? Identify which moments in the video may need optimizing.

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