Basic
Cost Per Test: | $600 |
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Package Cost: | - |
Credit Value: | - |
Savings Per Test: | - |
Estimated # of Tests: | 1 |
Extras
*Add Additional Panelists: | $6 per Panelist |
Add Survey Question: | $1.20 per Panelist |
Add Insights Report: | $1,200 |
Silver
Cost Per Test: | $550 |
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Package Cost: | $3,000 |
Credit Value: | $3,300 |
Savings Per Test: | 10% |
Estimated # of Tests: | 6 |
Extras
*Add Additional Panelists: | $5.50 per Panelist |
Add Survey Question: | $1.08 per Panelist |
Add Insights Report: | $1,080 |
Gold
Cost Per Test: | $480 |
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Package Cost: | $9,000 |
Credit Value: | $10,800 |
Savings Per Test: | 20% |
Estimated # of Tests: | 22 |
Extras
*Add Additional Panelists: | $4.80 per Panelist |
Add Survey Question: | $0.96 per Panelist |
Add Insights Report: | $960 |
Enterprise
Starts at $15,000 |
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Ideal for large volume and multiple users.
Request a demo for pricing.
Enterprise contracts are annual and can have more flexible terms.
What does a Standard Test include?
100 Panelists EmotionTrac Standard Audience: Gender, Age, Race, Household Income
Test Results Summary Results (as shown), Sentiment Analysis - Video Playback to review emotional reactions second by second
Summary Results Defined
Engagement: How engaged the audience is with the content - Determined by eyes on the video
Appeal: How appealing does the audience find the content - Determined if emotion other than a calm reaction is detected
Brand Recall: What % Remembered the brand name advertised. Determined by audience response to a post video survey question. Do you recall the name of the brand that was advertised in this spot?
Endorse: What % Would recommend it to a family or friend. Determined by audience response to a post video survey question. After seeing this spot, how likely are you to recommend it to a family member or friend?
Intent: What % Would definitely purchase or use. Determined by audience response to post video survey questions. The next time you have a need, how likely are you to purchase, use or vote for what you just saw in the ad?
Social Share: What % would share or post on social media. Determined by audience response to a post video survey question. Based on the ad you’ve just seen, how likely are you to share it on social media?
Delight: Benchmark = 10 Found the video enjoyable to watch. Determined by sentiment analysis of the combination of joy and surprise emotions.
Story Index: Baseline = 100 How immersed is the audience in the content. Determined by analysis of the combination of engagement and curiosity combined.
Audience Impression: Determined by audience response to a post video survey question. What are the first 3 words that come to mind after seeing this video?