Choose a package that works for you:

Standard Test = 100 panelist watching 1 minute of video to completion

Basic

Cost Per Test: $600
Package Cost: -
Credit Value: -
Savings Per Test: -
Estimated # of Tests: 1

Extras

*Add Additional Panelists: $6 per Panelist
Add Survey Question: $1.20 per Panelist
Add Insights Report: $1,200

Silver

Cost Per Test: $550
Package Cost: $3,000
Credit Value: $3,300
Savings Per Test: 10%
Estimated # of Tests: 6

Extras

*Add Additional Panelists: $5.50 per Panelist
Add Survey Question: $1.08 per Panelist
Add Insights Report: $1,080

Gold

Cost Per Test: $480
Package Cost: $9,000
Credit Value: $10,800
Savings Per Test: 20%
Estimated # of Tests: 22

Extras

*Add Additional Panelists: $4.80 per Panelist
Add Survey Question: $0.96 per Panelist
Add Insights Report: $960

Enterprise

Starts at $15,000

Ideal for large volume and multiple users.

Request a demo for pricing.

Let's talk

Enterprise contracts are annual and can have more flexible terms.

  • Credits are applied to total order value
  • Credits never expire
  • Additional Panelists purchased in increments of 50
  • Silver plan = credits are valued at $1.10
  • Gold plan = credits are valued at $1.20

What does a Standard Test include?

100 Panelists EmotionTrac Standard Audience: Gender, Age, Race, Household Income

Test Results Summary Results (as shown), Sentiment Analysis - Video Playback to review emotional reactions second by second

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Summary Results Defined

Engagement: How engaged the audience is with the content - Determined by eyes on the video
Appeal: How appealing does the audience find the content - Determined if emotion other than a calm reaction is detected
Brand Recall: What % Remembered the brand name advertised. Determined by audience response to a post video survey question. Do you recall the name of the brand that was advertised in this spot?
Endorse: What % Would recommend it to a family or friend. Determined by audience response to a post video survey question. After seeing this spot, how likely are you to recommend it to a family member or friend?
Intent: What % Would definitely purchase or use. Determined by audience response to post video survey questions. The next time you have a need, how likely are you to purchase, use or vote for what you just saw in the ad?
Social Share: What % would share or post on social media. Determined by audience response to a post video survey question. Based on the ad you’ve just seen, how likely are you to share it on social media?
Delight: Benchmark = 10 Found the video enjoyable to watch. Determined by sentiment analysis of the combination of joy and surprise emotions.
Story Index: Baseline = 100 How immersed is the audience in the content. Determined by analysis of the combination of engagement and curiosity combined.
Audience Impression: Determined by audience response to a post video survey question. What are the first 3 words that come to mind after seeing this video?

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