Choose a package that works for you:
Standard Test = 100 panelists watching 1 minute of video to completion
Basic
| Cost Per Test: | $600 |
|---|---|
| Package Cost: | - |
| Credit Value: | - |
| Savings Per Test: | - |
| Estimated # of Tests: | 1 |
Extras
| *Add Additional Panelists: | $6 per Panelist |
| Add Survey Question: | $1.20 per Panelist |
| Add Insights Report: | $1,200 |
Silver
| Cost Per Test: | $550 |
|---|---|
| Package Cost: | $3,000 |
| Credit Value: | $3,300 |
| Savings Per Test: | 10% |
| Estimated # of Tests: | 6 |
Extras
| *Add Additional Panelists: | $5.50 per Panelist |
| Add Survey Question: | $1.08 per Panelist |
| Add Insights Report: | $1,080 |
Gold
| Cost Per Test: | $480 |
|---|---|
| Package Cost: | $9,000 |
| Credit Value: | $10,800 |
| Savings Per Test: | 20% |
| Estimated # of Tests: | 22 |
Extras
| *Add Additional Panelists: | $4.80 per Panelist |
| Add Survey Question: | $0.96 per Panelist |
| Add Insights Report: | $960 |
Enterprise
| Starts at $15,000 |
|---|
Ideal for large volume and multiple users.
Request a demo for pricing.
Let's talk
Enterprise contracts are annual and can have more flexible terms.
About Survey Questions
Create your own question and multiple choice answers. Or leave it as an open ended question.
- Credits are applied to total order value
- Credits never expire
- Additional Panelists purchased in increments of 50
- Silver plan = credits are valued at $1.10
- Gold plan = credits are valued at $1.20
What does a Standard Test include?
100 Panelists EmotionTrac Standard Audience: Gender, Age, Race, Household Income
Test Results Summary Results (as shown), Sentiment Analysis - Video Playback to review emotional reactions second by second
Summary Results Defined
Engagement: How engaged the audience is with the content - Determined by eyes on the video
Appeal: How appealing does the audience find the content - Determined if emotion other than a calm reaction is detected
Brand Recall: What % Remembered the brand name advertised. Determined by audience response to a post video survey question. Do you recall the name of the brand that was advertised in this spot?
Endorse: What % Would recommend it to a family or friend. Determined by audience response to a post video survey question. After seeing this spot, how likely are you to recommend it to a family member or friend?
Intent: What % Would definitely purchase or use. Determined by audience response to post video survey questions. The next time you have a need, how likely are you to purchase, use or vote for what you just saw in the ad?
Social Share: What % would share or post on social media. Determined by audience response to a post video survey question. Based on the ad you’ve just seen, how likely are you to share it on social media?
Delight: Benchmark = 10 Found the video enjoyable to watch. Determined by sentiment analysis of the combination of joy and surprise emotions.
Story Index: Baseline = 100 How immersed is the audience in the content. Determined by analysis of the combination of engagement and curiosity combined.
Audience Impression: Determined by audience response to a post video survey question. What are the first 3 words that come to mind after seeing this video?