News
Tears of Unbridled Joy -- Yes, America Gets Emotional Over a Beer Commercial
A horse and a dog along with a message of strength and resilience where "the home of the brave, and down never means out” will absolutely deliver unprecedented levels of Joy to the American public this Super Bowl Sunday, our emotional analysis reports.
Comedy or Tragedy? Sentimental Reactions to TurboTax’s Spot "Millionaire?" Spell Shakespearean “Tragicomedy”
If William Shakespeare was writing his review of TurboTax’s new "Millionaire?" spot, he would have undoubtedly dubbed it a “Tragicomedy.” That’s the genre name given to a Narrative that arouses both Happy and Downbeat sentiments at the same time.
Vroom’s Super Bowl Commercial is Superlative in Sparking Viewer Attention but Brand Intent Falls Short for Men
"Never ever have to deal with flaky buyers again!” is the new and highly entertaining brand pitch for the e-commerce car company, Vroom. Highly styled as a Broadway musical, with a female lead in its execution, the commercial positions Vroom as the solution to combat online car buyers from “flaking out” right before the final sale.
PepsiCo’s “The Road to Super Bowl LVI” TV Commercial Yes, it’s Packed with Sassy Humor that Delights Viewers
Using clever humor to deliver a “hunger” for the commercial, our research reports that viewers are very keen on this spot, and importantly how much they resonate with the humorous content throughout. People find this commercial “hilarious” – and as such – our Humor Score is off the charts – for men and women alike!
Jinglz Subsidiary CampaignTester Signs 6-Time Emmy Winner To Test Content With EmotionTrac
The Florida-based AI tech startup, Jinglz, has signed an annual agreement with 6-time Emmy winner Gary Yordon, of The Zachary Group, to test the firm's new video content on their AI-powered platform at CampaignTester.com.
Humor Happens! EmotionTrac’s Director of Insights Studies the Sentimental Science Behind Laughter
The Webster dictionary defines laughter as, “...the enactment of humor, turning a perception into an action.”
There are a plethora of humor types that make us crack-up, from slapstick comedy to dirty jokes to one-liners.
CampaignTester & Target Media Partner To Offer AI Powered Emotion Analysis Software
Two Powerhouses Collaborate to Bring Disruptive
AI Audience Insight Platform to the Market.
Viewers React To AOC’s Presidential Nomination Of Bernie Sanders At The Democratic National Convention
Jinglz sentiment analysis illustrates why, when, and how so much confusion, surprise, and controversy erupted at this week’s 2020 Democratic National Convention
AI Emotion Analysis Would Have Predicted Responses to the Peloton Ad
Lost Stock Value & Holiday Sales Can Be Prevented by Testing Ads for Emotion Before Investing Millions in TV & Digital Campaigns