AI Emotion Analysis Would Have Predicted Responses to the Peloton Ad
The emerging science of emotion detection and sentiment data using micro gestures has many uses. Brand protection and preventing lost sales are just a few of the benefits according to New York-based market research expert, Shelli Garson. The video focus group platform, EmotionTrac was used to evaluate the recent Peloton TV ad. The technology uses the front-facing camera in mobile devices to provide second-by-second insights into the video being testing that tracks eight emotional reactions of the audience.
She details the test and discusses sentiment data, emotion analysis, and engagement in the following article: