Emotion analysis of video and biometric feedback are two different approaches for measuring emotional responses. While both methods have their advantages and limitations, emotion analysis of video is generally considered to be better than biometric feedback for several reasons:

Non-invasive: Emotion analysis of video is a ...

The emerging science of emotion detection and sentiment data using micro gestures has many uses. Brand protection and preventing lost sales are just a few of the benefits according to New York-based market research expert, Shelli Garson. The video focus group platform, EmotionTrac was used to evaluate the recent Peloton TV ad. The technology uses ...