Insights Using Emotion Detection Improves Ad Performance
A consumer's decision to make a purchase is made based on several factors. High on the short list is the emotional factor. Marketing professionals understand that emotionally appealing advertising attracts more attention and, most importantly, it makes a lasting impression. Thanks to today's advanced technology, it's now possible to test the effectiveness of your advertising with emotion detection software.
About Emotion Detection Software
Before you finalize and roll out your marketing strategy, it's important to perform a sentiment analysis of your content to measure the consumer sentiment of your target audience. Concept testing software is an empowering tool that provides measurable data before you launch your new ads. That's where emotion AI companies can help by utilizing emotion recognition technology. Like everything else, not all emotion AI companies are alike nor do they all have access to the best artificial intelligence technology.
The potential benefits of the AI powered insights you'll obtain are indeed empowering. It's a great opportunity to revise any parts that need tweaking and perfect your messaging if needed. If your messaging is not clear, or it is not engaging the viewer, now is the time to modify it. You'll save time, money, and the probability of getting disappointing results from your ad. With emotion detection AI, it takes the guesswork out of achieving a successful marketing outcome. Here's the way it works.
Stay Ahead of the Curve With Video Sentiment Analysis
Video sentiment analysis measures a consumer's reaction to your advertising by their facial expressions. It enables the data to be collected in real-time as a person is viewing and reacting to your ads. The emotion analysis is based on their moment by moment facial reactions. In years past, traditional market research such as in-person focus groups and consumer panels, would record verbal interactions with a consumer. This method would produce the type of results that are subject to an analyst's interpretation. Emotion analysis measures their true emotions on video which validates the analysis in no uncertain terms. This, in turn, provides a true and accurate reading of your ad's performance in the eyes of the consumer.
Sentiment analysis takes marketing research to a whole new level thanks to AI technology. The process is designed to help you determine how a person perceives your content. For example, you'll learn if their opinion of your advertising is positive, negative, neutral, or even a combination of all three emotions.
Find Out if Your Advertising is Up to the Task
There's no better way to test the emotional impact your ad has on the reader than with emotion recognition technology. Companies spend a lot of their budget on marketing and advertising. It makes good sense to test out an ad's effectiveness first before having to change course later on. Most entrepreneurs and marketing managers would likely concur that unveiling an untested marketing blitz can be financially devastating to any company and especially to a small business. First, make sure that you put your advertising to the test with concept testing. If it scores well, you've got a winner. If it's not up to the task at hand, it's wise to take it back to the drawing board. With the help of emotion detection AI, you'll be on track to achieve your goals in amazing ways.
Put the Power of Emotion Detection AI to Work for You
You'll have the ability to gather the insights you need to prosper in these highly competitive times. The potential of video sentiment analysis is truly unlimited. Your customers will appreciate that you value their opinions. When you use emotion detection and video sentiment analysis, you'll find out firsthand what advertising messages work best for your organization. With this newly acquired insight, you can also apply it to your messaging on social media as well. It's a win-win situation when you know exactly what customers think about your ads.
In addition, you'll have a better understanding as to how much it will impact their purchase intent after they've watched your video. You'll also gain the invaluable benefit of learning how to create ads in ways that add value to your brand and stand out from the competition. The more you know about what drives a potential customer to take action, you'll be better positioned to generate more leads and turn those leads into more sales.
Ask for a Free Demo of How Emotion Detection AI Works
If you're not yet very familiar with advanced AI technology, ask for a demonstration to get a closer look. The results of the analysis are easy to read and understand. There's a scoring system that's used to present the data with precision. It will share the consumer's experience from the beginning to the end of their time spent viewing the video, and it's delivered in real-time. Concept testing is already being used to improve ad performance by a broad range of companies in nearly all industries.